This deck explains why accurate digital data collection is essential for making confident, evidence-based product decisions—and how cookie consent directly shapes what data you can (and can’t) measure. It then walks through a practical A/B testing example using QR-driven mobile traffic to compare a simplified vs. detailed form experience. Using conversion-focused metrics (completion rate, drop-off, time-to-complete), the story shows how reducing friction improves outcomes while still respecting user choice. The conclusion ties it together: privacy-first, consent-aware measurement enables trustworthy experimentation and better business decisions.
Key Takeaways:
1. Data quality drives decision quality
2. Consent changes the dataset
3. A/B testing replaces opinion with proof
4. Friction is measurable
- Date:28/02/2026
- Time:12:00
- Event:Beyond Clicks: Data, Decisions and Digital Trust @Chennai
