Advancing the Solution through Design Thinking

Abstract:

She is going to talk about how they at BMC have advanced solutions through design thinking. How they can relate to different personas and using empathy canvas maps understanding the customers and people. They have also changed the way of thinking and evolved over the past couple of years in Agile journey.

 

Key Takeaways:

  1. What are the ways to measure success
  2. How personas play an important role in design thinking
  3. How empathy maps could be useful in understanding design thinking
  4. BMC journey to showcase design thinking process
  5. Case studies along with design thinking implementation scenarios