Product Ecosystem – Need for holistic thinking for Digital Products

Session Description:
In today’s world, customer wields the power of choice. The market is filled with products and the end consumer is spoilt for choice. To be successful in a dynamically changing market, the key to building products is ecosystem thinking. The approach to digital products has largely been associated with identifying product market fit, launching MVP, using metrics as indicators for customer behaviour and tweaking. Expanding the horizon to understand the ecosystem in which a product operates helps identify the evolution and adaptation of the product to changing market needs and conditions and to sustain product growth, adoption and engagement!