Customer stratification involves analyzing customer data and behavior to segment them appropriately – and therefore working with them differently . Common metrics to understand are profitability, ROI and cost to serve. Categorizing customers and applying resources accordingly helps service provider or distributors operate more efficiently and identify high-value customers versus customers that drain value. This session is to understand how Customer Stratification helps strategizing and grow the business.
Key Takeaways
Know more about Customer Stratification (CS)
Factors behind CS
Why is it important more than just “Sales”
What’s in it for customer
What’s in it for organization
- Date:16/03/2024
- Time:10:30
- Event:Customer Centricity beyond Delivery @ Pune
