Measuring What Matters in Software Delivery

Many organisations insist they’re “data-driven,” yet the metrics they celebrate rarely prove that their software is accomplishing anything that matters. Teams showcase dashboards full of activity—features shipped, tickets closed, sprint velocity, story points—while sidestepping the tougher question: Is any of this actually making a meaningful difference?

This talk goes straight at that gap.

We’ll explore why so many delivery metrics create an illusion of progress, how they quietly reward busyness over impact, and why leaders often don’t notice until the outcomes fail to show up. Instead of fixating on output, we’ll look at how to surface the few critical signals that reveal whether your product is truly improving user experience, strengthening the business, and reducing the friction that slows teams down.

You’ll walk away with a practical, outcome-oriented lens for measuring software delivery—one built around uncomfortable but necessary questions that expose reality, cut through noise, and clarify whether your work is actually moving the needle.

Key Takeaways:

1. Most delivery metrics are noise, not impact
2. A few sharp outcome signals beat piles of process data
3. Working software is the primary measure of progress