AI is no longer assisting your marketing team but it’s researching, writing, optimising, publishing and reporting on its own. That changes what you should expect from your team, your agency, and your budget. Drawing on my 18+ years in SEO and social media, I’ll show you where AI already outperforms people on speed and scale, where human judgement still protects your brand, and how to structure a marketing function that uses both. You’ll leave with a clear view of what to automate, what to keep human, and the questions to ask before signing off on your next marketing plan.
Key takeaways:
1) AI has moved from assistant to operator.
2) Speed and scale are AI’s; originality and trust are yours.
3) In AI-led search, being cited beats being ranked.
4) Your ad platforms are already run by AI and your job is what you feed them.
5) Redefine the role before the market does it for you.
- Date:26/09/2026
- Time:10:20
- Event:Beyond Automation: When AI Starts Running the Business @Ahmedabad
